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Overview
Synthtopia was preparing to launch their first NFT artwork drop, riding the wave of a growing community of thousands of engaged followers. The concept was bold and the artwork groundbreaking, but their online presence didn’t match their ambition. They needed a platform that could handle the excitement, showcase the work, and provide a seamless experience for collectors.
The Problem
Synthtopia’s brand was taking shape thanks to the creative strategy team at The Observatory, but their website was lagging behind. They had a captivated audience ready to act, but no digital space worthy of the drop. An unpolished or underperforming site could kill the hype instantly.
Cause
The challenge was Synthtopia’s rapidly growing momentum. With thousands of followers and an ambitious launch timeline, they needed a website built fast—one that was visually aligned with the cutting-edge aesthetic of their brand.
Impact
Without a website that could meet their needs, Synthtopia risked alienating their audience and losing credibility. Worse, technical issues or a poor user experience during the drop could derail their momentum entirely, leaving frustrated collectors and a tarnished first impression.
Lost Opportunity
In the NFT world, hype is everything. Every moment without a strong digital presence meant missed chances to build anticipation and trust with their community. A poorly executed launch could turn engaged followers into skeptics and leave Synthtopia fighting to recover lost ground.
Promise
Working alongside The Observatory, who handled the brand creation and strategy, I promised Synthtopia a website that wouldn’t just meet expectations—it would amplify their vision and support a flawless launch.
The plan:
- Design: Create a sleek, immersive design that brings the Synthtopia brand to life.
- Webflow Development: Build a site that’s fast, functional, and scalable to handle the launch traffic.
- User Experience: Ensure the journey from interest to purchase was seamless and intuitive.
- Collaboration: Align every detail with The Observatory’s brand strategy to deliver a cohesive experience.
Outcomes & Results
The website launched on time and delivered on every front:
- Immersive Design: A visually stunning site that perfectly reflected Synthtopia’s futuristic aesthetic.
- Seamless Functionality: Built in Webflow to ensure performance under pressure, even with thousands of visitors hitting the site during the drop.
- Smooth UX: An intuitive experience that made exploring, understanding, and purchasing the NFTs effortless for collectors.
- Community Success: The platform solidified Synthtopia’s reputation, making the first drop not just a success, but a statement.
By aligning branding from The Observatory with a cutting-edge website, Synthtopia launched as more than just an NFT project—they became a destination.
Breaking it down in numbers
million raised
hours to sell out
unique visitors
Ben Hickingbotham
Creative Director, The Observatory
The industry may vary - but the core problem is always the same...
“We can’t explain what we do in a way that clicks.”
That’s what we fix.
Clarity before code. Strategy before design.
This 4-part process turns what you do into something people understand, trust, and buy. Whether you’re scaling, shifting, or finally sorting your site, we’ll help you build a brand and platform that actually sells.
Clarify
We audit your positioning and message to uncover what’s not landing.
You’ll finally have clear answers to: What do we do? Who is it for? Why does it matter?
This is where we build the foundation for everything else.
Construct
We shape your message, narrative, and identity.
We build a strategic messaging framework and brand identity that reflects your expertise, connects with your market, and makes your business feel credible.
Convert
We design and build your website to do the selling for you.
Think of it as your digital pitch deck, only built to convert leads, build trust fast, and reflect who you are today (not who you were two years ago).
Continue
We scale with you.
You’ll get ongoing support, optimisation, and updates as your business grows. Funnels, landing pages, A/B testing, messaging refresh - we’ll help you keep improving.