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The Strategic Advantage of Investing in a Webflow CMS

March 12, 2024

The internet is full of abbreviations. It's easy to get lost, what the hell is HTML vs CSS? Do I need to learn about a GUI? What about SaaS or SEO?

Well, I'm adding one more to the list, but this one is something you should strongly consider if you're running a business. The mighty CMS. CMS stands for Content Management System and it can be a game-changer when it comes to adding varying content to pages with similar layouts. For example, if you're an estate agent. The first impression of a property often happens online but how do we tackle the problem of having hundreds of similar pages across your website? This is where our magical CMS becomes invaluable, and among the myriad of options available, Webflow stands out as a premier choice.

A CMS empowers business owners to create, manage, and update their website's content without needing to dive into the complexities of web development. It's designed to handle websites that require frequent content updates, making it an ideal tool for companies that aim to keep their sites fresh and engaging.

Understanding CMS and Its Importance for Businesses

Your CMS provides a user-friendly interface where non-technical users can easily create, edit, and publish similar content on multiple pages. This capability is crucial for businesses that need to add and remove content regularly, like estate agents with ever-changing property listings or businesses with multiple service lines.

We can design a 'master template' that will encapsulate everything a CMS page could need. We can add videos, image galleries, downloads, etc and they'll be customised on every single instance of that page. This process is fantastic for simplifying website management but also ensures that the content remains current and relevant, which is essential for maintaining engagement and improving SEO rankings.

Why Choose Webflow for Your CMS?

A screenshot of the Webflow CMS entry page. Clear labels and input fields making adding and removing content a breeze.e

User-Friendly Interface

Webflow is renowned for its intuitive drag-and-drop interface, which allows users to manage websites without any coding knowledge and a minimal learning curve.

Fully Customisable Design

With Webflow, we can build pages exactly for your business. Unlike Squarespace and other similar offerings, it's not a template-driven site builder. This means we can design and build your site to adapt exactly to your business requirements. And as your business changes, your website can change too.

Benefits of the Webflow CMS

Streamlined Content Management

One of the most difficult things for businesses is staying on top of their key offerings. Whether it's a service you offer to your clients, a menu for a restaurant or a series of properties, this data needs to be kept up-to-date. Webflow's CMS simplifies this process immensely. With its user-friendly interface, users can easily add new pages, update existing ones with new information or photos, and remove old or outed properties with the flick of a switch. Easy peasy!

Dynamic Content Creation

Webflow allows for the creation of dynamic, template-based pages. This means that once you've set up a template for your business, adding a new page is as simple as filling out a form with details. These templates ensure that all listings maintain a consistent look and feel, which is vital for branding and user experience. It's fast, simple and easy to manage and importantly, saves you money on time spent dealing with developers!

A screenshot of the Webflow CMS builder which features customisable SEO details per page.

SEO Optimisation

The internet is rather busy, so visibility is key. Webflow comes equipped with powerful SEO tools that help your website rank higher in search engine results. From customising meta titles and descriptions to alt texts for images, Webflow makes it easier for businesses to optimise their CMS pages for search engines, increasing the likelihood of being found by potential customers.

Getting Started with a CMS: Tips & Tricks

For those who are ready to leap into Webflow, here are a few tips:

  • Start by thinking about every scenario your CMS may need to accommodate. Will these pages ever require videos, images, and maps? Maybe you'd like to feature some of these properties or services on the homepage? By considering every use case we can build a considered CMS that works for you and your business.
  • Don't be afraid to simplify! It's often easy to overcomplicate CMS pages, a few paragraphs and some crucial calls to action are often more than enough.
  • Focus on SEO from the start. Make use of Webflow's SEO tools to ensure your listings are set up for maximum visibility. It's easier to build with SEO in mind rather than fixing your mistakes.

Do you think your business needs a CMS? If you're not sure, I'd be happy to jump on a discovery call with you and discuss options. Often, a well-built CMS will transform your website from old and stale, to vibrant and alive! It's almost always worth it!

Get in touch if this is something that tickles your fancy!

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