Insights
Buyer decision systems for service businesses
Blog page link
I Studied 100+ of the World’s Best Websites—Here’s What They All Do in the First 3 Seconds
February 26, 2025
Read post
Blog page link
The day I realised no one knew what I did – and how it changed everything
February 20, 2025
Read post
Start with the Client Acquisition Diagnostic
Before you redesign anything, find out what’s actually happening after someone lands on your site.
This diagnostic benchmarks whether clarity, structure, or compounding is the bottleneck—and shows you what to fix first so you stop guessing.
It identifies:
- whether your core offer is understood without a live explanation
- whether there’s a clear next step (or just “book a call”)
- what happens when a ready prospect lands on your site
- where interest stalls because the journey isn’t structured
- whether you can see what’s driving qualified leads → appointments
You’ll get a score and a breakdown showing what’s limiting qualified leads—and what to change next.