# VisionaryGrid Studio > VisionaryGrid Studio is a multidisciplinary creative studio working with established B2B service businesses. We close the gap between what a business is worth and what its market believes — through brand strategy, web design, conversion systems, and messaging architecture. Founded by Tom Declat. Based in Jersey, Channel Islands. Working globally. ## What we do VisionaryGrid Studio builds brand and digital systems that create demand rather than chase it. Our work spans brand strategy, visual identity, web design and development, copywriting, messaging architecture, conversion systems, email automation, content systems, campaign strategy, offer architecture, ScoreApp diagnostics, and photography direction. We are not a general web agency. We work with established B2B service businesses — typically professional services, financial services, consulting, and expert-led businesses — where the quality of work is high but the market presence does not reflect it. Our methodology is the 4C Method: Clarify (offer architecture and positioning), Craft (brand, messaging, and design), Convert (web, lead systems, and automation), Continue (optimisation and compounding). ## Key pages - [Homepage](https://www.visionarygrid.studio): Studio overview, belief statement, selected work, 4C method, Demand Diagnostic entry point. - [Work](https://www.visionarygrid.studio/work): Full case study index. 15 completed projects across brand, web, strategy, and conversion. - [Services](https://www.visionarygrid.studio/services): How we work. The 4C method explained. Engagement model. Demand Diagnostic as the entry point. - [About](https://www.visionarygrid.studio/about): Studio story, manifesto, who we work with, who we don't, collaborator network. - [Thinking](https://www.visionarygrid.studio/thinking): Published frameworks, articles, and IP on demand, positioning, and market presence. - [Start a project](https://www.visionarygrid.studio/start): Book a discovery call or take the Demand Diagnostic. ## Selected work - [Somerston Asset Management](https://www.visionarygrid.studio/work/amberton): Brand strategy, investor portal, web design for a Jersey-based wealth management firm. - [Rendesco](https://www.visionarygrid.studio/work/rendesco): Website rebuild and custom heat pump savings calculator with Salesforce, EPC API, and Calendly integration for a B2C energy business. - [Equinox Consulting](https://www.visionarygrid.studio/work/equinox-consulting): Full rebrand, positioning statement, messaging framework, and social media kit for a business growth consultancy. - [Coyote](https://www.visionarygrid.studio/work/coyote): Website, CMS, and custom animation for a UK live events band. Organic search sessions increased 1000% post-launch. - [The Summit](https://www.visionarygrid.studio/work/the-summit): Brand strategy, identity, and website for a data analytics advisory firm. Grew to £10bn assets under recommendation post-rebrand. - [Tillyard](https://www.visionarygrid.studio/work/tillyard): Website rebuild and design system for a quantity surveying firm. New visitors up 80% post-launch. - [Align Health Agency](https://www.visionarygrid.studio/work/align): Brand strategy, visual identity, messaging, and website for a health membership clinic. - [Block 64](https://www.visionarygrid.studio/work/block-64): Brand refresh, website, conversion optimisation, and SEO for a B2B software platform. - [Ryde](https://www.visionarygrid.studio/work/ryde): Brand refresh and dual audience campaigns (driver recruitment and rider acquisition) for a Jersey ride-sharing platform. ## Thinking and frameworks - The Demand Tension Map: A framework for identifying the gap between what a business is worth and what its market currently believes. Used as the diagnostic lens at the start of every engagement. - The 4C Method: Clarify, Craft, Convert, Continue. The VisionaryGrid methodology for building demand systems that compound over time. - The Demand Diagnostic: A ScoreApp-based diagnostic tool that benchmarks a B2B business's market presence across visibility, messaging, conversion, and retention. Free. 8 minutes. - The Demand Sprint: A paid 90-minute strategy session that turns diagnostic results into a prescription. The recommended first step for businesses not ready to commit to a full engagement. ## About Tom Declat Tom Declat is the founder of VisionaryGrid Studio. 15 years of experience in brand strategy, web design, and conversion systems. He works within a Blair Enns / Win Without Pitching framework, applying Daniel Priestley's KPI methodology and Alex Hormozi's value equation principles. Based in Jersey, Channel Islands. Working with clients across the UK, Europe, and the US. Collaborators: Liam Nunn (brand design / BLT), Hamish Ryde (paid media, Studio Squeeze), Sean Cornell (brand design at Wonderment Agency). ## Contact - Email: hello@visionarygrid.studio - Discovery call: https://www.visionarygrid.studio/start - Demand Diagnostic: https://visionarygrid.scoreapp.com ## Who we work with Established B2B service businesses — typically 5 to 50 employees, revenue between £500k and £10m, with a genuine quality of work that their market presence does not yet reflect. Professional services, financial services, consulting, data and technology, expert-led businesses. Not for: early-stage startups without proof of concept, businesses shopping on price, or those who want execution without strategic input. ## Positioning Built for those who demand more. There is a gap between what a business is worth and what its market believes. Most businesses live in that gap for years. VisionaryGrid closes it.