Brand Strategy
Visual Identity
Marketing Collateral
Website Redesign
Conversion Strategy
Copywriting
Sales Enablement Assets
Launch Support
From scattered services to a scalable membership model
Align was a thriving health clinic with loyal clients and packed-out services. But their core product, their flexible, high-value memberships, wasn’t landing. Prospects didn’t see the value, and growth had stalled.
The Problem
They were leading with services, not strategy. Their messaging focused on what they did, not why it mattered, burying the memberships as an afterthought in a long list of treatments.
What was causing it
An outdated brand, a confusing website, and no clear marketing funnel. Nothing pointed people to the real value: long-term care through membership.
It led to low membership uptake, scattered messaging, and lost opportunities to turn casual clients into long-term members.
Without a shift, Align risked staying stuck in a time-for-money model. missing out on scalable revenue and deeper client relationships.
Breaking it down in numbers
Brand Strategy
Visual Identity
Marketing Collateral
Website Redesign
Conversion Strategy
Copywriting
Sales Enablement Assets
Launch Support
What we did
As part of BLT, myself and Liam Nunn ran Align through our 4C process:
- Clarify – We repositioned the business around its real value, their proactive health through memberships. We reshaped the offer and rewrote the messaging to focus on outcomes, not just services.
- Craft – We created a vibrant, modern brand that reflects where Align is going over the next decade, not where they’ve been.
- Convert – We built a focused website that drives prospects into a membership funnel with lead-gen automations and email follow-ups.
- Continue – We provided tools, assets, and support for long-term marketing, including printed materials and onboarding packs.
The Results
- Hundreds of new sign-ups within weeks of launch
- Stronger brand recognition and positive user feedback
- A repeatable marketing funnel driving interest directly to the membership offer
- A full suite of on-brand materials - website, print, banners, and brochures that finally match the quality of the service
Your site isn’t converting like it should, we’ll show you why
Get a free 5-minute teardown with clear fixes you can action today.
Submit your site for a Stress TestWe help you
become the
obvious choice
your industry
You finally have a site that reflects the quality of your work. No more confusion. Visitors quickly get what you do and who it’s for. No more chasing. You start attracting clients