Align Case Study · VisionaryGrid

At a glance

Brand Strategy

Visual Identity

Marketing Collateral

Website Redesign

Conversion Strategy

Copywriting

Sales Enablement Assets

Launch Support

Align

From scattered services to a scalable membership model

Align was a thriving health clinic with loyal clients and packed-out services. But their core product, their flexible, high-value memberships, wasn’t landing. Prospects didn’t see the value, and growth had stalled.

The Problem

They were leading with services, not strategy. Their messaging focused on what they did, not why it mattered, burying the memberships as an afterthought in a long list of treatments.

What was causing it

An outdated brand, a confusing website, and no clear marketing funnel. Nothing pointed people to the real value: long-term care through membership.

It led to low membership uptake, scattered messaging, and lost opportunities to turn casual clients into long-term members.

Without a shift, Align risked staying stuck in a time-for-money model. missing out on scalable revenue and deeper client relationships.

Breaking it down in numbers

At a glance

Brand Strategy

Visual Identity

Marketing Collateral

Website Redesign

Conversion Strategy

Copywriting

Sales Enablement Assets

Launch Support

What we did

As part of BLT, myself and Liam Nunn ran Align through our 4C process:

Clarify – We repositioned the business around its real value, their proactive health through memberships. We reshaped the offer and rewrote the messaging to focus on outcomes, not just services.
Craft – We created a vibrant, modern brand that reflects where Align is going over the next decade, not where they’ve been.
Convert – We built a focused website that drives prospects into a membership funnel with lead-gen automations and email follow-ups.
Continue – We provided tools, assets, and support for long-term marketing, including printed materials and onboarding packs.

The Results

Hundreds of new sign-ups within weeks of launch
Stronger brand recognition and positive user feedback
A repeatable marketing funnel driving interest directly to the membership offer
A full suite of on-brand materials - website, print, banners, and brochures that finally match the quality of the service

View the results

"Working with Tom and Liam on the Align rebrand has been fantastic. We’re a team full of ideas (and changes!) but they handled everything with patience, clarity, and real care. From the start, they took the time to understand not just what we do, but who we are and how we want our brand to feel. Liam’s creative vision brought our new look to life, and Tom’s development work behind the scenes gave us a website that’s smooth and fully functional. They were communicative, collaborative, and felt like part of our team and we look forward to working with them further over the coming year. We’re thrilled with the end result – the site and branding now truly reflect who we are. Thank you, Tom and Liam, for helping us bring Align into its next chapter!"