Amberton Asset Management

At a glance

Brand Strategy

Ideal Client Definition

Offer-Making Workshop

Brand Messaging

Tone of Voice

Customer Journey Mapping

Offer Ladder Design

UX and Visual Design

Website Development

Collateral Design

Amberton

From vague messaging to invitation-only authority

Amberton was a trusted investment firm with a unique model and a strong track record. But their core strength, their selective, conviction-led approach, wasn’t coming through. The right people didn’t get it, and the wrong ones kept reaching out.

The Problem

They were leading with information, not invitation. The messaging was too broad, too cautious. It failed to show the care, rigour, and exclusivity that defines how Amberton operates.

What Was Causing It

An understated brand, a vague website, and no clear narrative. Nothing signalled who Amberton was for, or why that mattered. It led to mismatched leads, wasted time, and a diluted sense of authority.

Without a shift, Amberton risked staying reliant on referrals alone, missing out on ideal partners who would’ve seen the value if only the story had been clearer.

Breaking it down in numbers

At a glance

Brand Strategy

Ideal Client Definition

Offer-Making Workshop

Brand Messaging

Tone of Voice

Customer Journey Mapping

Offer Ladder Design

UX and Visual Design

Website Development

Collateral Design

What we did

We ran Amberton through our 4C process:

Clarified their Ideal Client Profiles and reframed the narrative around belief, not just process
Crafted messaging that signals exclusivity and conviction
Converted their website into a filter, not a funnel, built to qualify the right conversations
Continued with tone-of-voice work, touchpoint refinement, and team alignment

The Results

A brand that says no for them
Fewer but higher-quality conversations
Internal clarity and confidence across the team
A site that sets the tone and raises the bar

View the results

"With Amberton focused on an exciting growth journey, it became apparent that we needed a website that reflected the quality we produce but also held the functionality to expand with the brand. Tom came highly recommended from a friend of the business, and it was easy to see why, as he skilfully navigated us through the branding process, understanding our target audience and with the eventual production of a polished site. Tom has been a pleasure to work with, showing great depth of knowledge around maximisation of client segment influence, coupled with a flair for design. We would have no hesitance in recommending Tom to anyone looking to re-work their brand or for those seeking a unique and impactful website."