Overview

Block 64 had a powerful solution for IT leaders. Their software shows where companies waste money on systems that don't deliver ROI. Unused SaaS tools. Redundant software. Budget bleeding by thousands each month.

The value was massive. The software worked. Companies saved serious money.

But their website wasn't converting. IT leaders landed on the site and left. They didn't get what Block 64 did. They didn't understand the value. Traffic came in. Leads didn't.

The old site was built as a brochure. Not a conversion tool. That had to change.

The Problem

Block 64's website wasn't built to convert. It was built to inform.

The messaging didn't land with IT leaders. The value wasn't clear. What does the software actually do? How does it save money? Why does it matter? None of that was obvious.

Traffic bounced quickly. People didn't understand what Block 64 was for. The site gave them no reason to stay. No clear path to take. No obvious next step.

The few leads they did capture took forever. Multiple ways to reach out (book demo, schedule call, chat with team) created confusion. Too many options meant no clear action. Conversion paths were scattered.

They had a powerful product. But the website made it invisible.

Cause

Three things were killing conversions:

Unclear messaging. The site didn't explain what Block 64 actually does. Or why IT leaders should care. Technical features without business value. No clear benefit.

Brochure-style website. The old site was built to share info. Not to convert. No lead capture system. No clear funnel. Just pages of content with no direction.

Too many conversion paths. Book a demo? Schedule a call? Chat with the team? Each option competed. Nothing stood out. IT leaders didn't know what to do. So they did nothing.

Without these fixed, the website would stay a cost center. Not a revenue driver.

Impact

The cost was real:

Lost leads. Traffic came in. People looked. Then left. The site didn't capture interest. It didn't convert visitors into leads. Every bounce was money left on the table.

Longer sales cycles. The few leads they captured took longer to close. Without clear messaging up front, sales had to do more explaining. More calls. More back and forth. Time that could have been saved.

Wrong perception. IT leaders couldn't tell what made Block 64 different. The site looked like every other IT tool. Generic. Unclear. Nothing stood out. That hurt their positioning.

Revenue ceiling. Without a converting website, growth was capped. More marketing spend didn't help if the site couldn't convert traffic. The bottleneck was the website itself.

Lost Opportunity

Here's what was at stake:

IT cost optimization is a massive market. Companies waste thousands monthly on unused software and redundant systems. The problem is huge. The pain is real. IT leaders know they need help.

But if they can't find a clear solution fast, they drop off. Time is money. If Block 64's site didn't explain the value in seconds, prospects moved on to competitors who did.

Without fixing this, Block 64 risked:

Losing to competitors with better sites. The software might be better. But if the website can't show it, prospects choose whoever explains it best. Clarity beats quality in early stage buying.

Missing the compounding effect. Every lost lead isn't just one deal. It's a long-term client. A source of referrals. A case study. Without a converting site, none of that compounds.

Staying dependent on outbound. Cold outreach works. But it doesn't scale like inbound. A converting website generates leads while you sleep. Without it, growth stays manual.

Capping at current revenue. Without a site that converts, every traffic source hits the same wall. More ads. More content. More SEO. None of it matters if the site can't close. Growth plateaus.

The market was there. The product was ready. They just needed a website that could convert IT leaders before they bounced.