An explosive force of big gig energy

At a glance

Development

CMS Integration

Custom Animation

CRO

Coyote

From outdated site to on-brand powerhouse

Coyote is one of the UK’s top party bands, known for high-energy shows and packed-out event calendars. But their old site didn’t capture the buzz. It lacked flexibility, visual impact, and the backend power to keep up with demand. With new creative direction from The Observatory, they needed a digital platform that could match their momentum.

The Problem

They had the talent, but not the tools. The old site was hard to update, visually underwhelming, and didn’t reflect their energy or professionalism—costing them attention, enquiries, and bookings.

What Was Causing It

A rigid backend, limited design flexibility, and no clear user journey. They couldn’t showcase their content or keep things fresh—hurting fan engagement and making it harder to scale.

Without a serious upgrade, they risked looking dated and missing out on the kind of shows and partnerships they were built for.

Breaking it down in numbers

0
%

Monthly Organic Search Sessions

0
%

increase in traffic

0
%

Monthly Direct Sessions

At a glance

Development

CMS Integration

Custom Animation

CRO

What we did

We partnered with The Observatory and ran Coyote through a focused version of our 4C process:

Clarify – Aligned the site’s purpose around one goal: turn visitors into fans, bookings, or both.

Craft – Translated The Observatory’s bold creative direction into an immersive design with movement, rhythm, and punch.

Convert – Built a flexible Webflow site that balances performance with storytelling—featuring seamless navigation, tour content, and booking prompts.

Continue – Delivered full CMS control so Coyote’s team can update events, media, and content fast—without tech help.

The Results

  • A sleek, bold, and fully custom site that reflects the band’s energy
  • Flexible backend that empowers the team to update content with ease
  • A user experience designed to boost fan engagement and booking enquiries
  • A scalable platform built to grow with Coyote’s schedule and audience

The site now works as hard as they do—on stage and off.

"Working with Tommy D is like having a wizard on our team. He takes the tangled mess of complex technical development and transforms it into seamless simplicity, allowing us to focus on the creative side of things. He's been our go-to guy for years, consistently delivering top-notch work with a smile. No task is too daunting for him; he handles every challenge with a can-do attitude that's nothing short of heroic. Tommy isn't just a developer—he's our secret weapon."
Ben Hickingbotham

Ben Hickingbotham

Creative Director, The Observatory

Your site isn’t converting like it should, we’ll show you why

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We help you
become the
obvious
choice
your industry

You finally have a site that reflects the quality of your work. No more confusion. Visitors quickly get what you do and who it’s for. No more chasing. You start attracting clients

01

Clarify

Nail your positioning and what makes you different

02

Craft

Build messaging that turns your value into action

03

Convert

Design, write, and build a fully responsive Webflow site

04

Continue

Test, measure and improve after we launch

Clarity Sprint

Fix your messaging so non-tech buyers instantly “get it”

Make your product easy to understand and trust.

Stop explaining—let your messaging sell for you.

Differentiate from competitors who are also pitching to the same audience.

Book a Sprint Call

Conversion Engine

Turn your website into a lead-generating asset

Build trust in seconds—so buyers feel confident committing.

Simplify the journey so sales cycles move faster.

Designed to generate leads, not just look good.

Book a Website Call

Market Leader Accelerator

Reposition & dominate their space for premium clients.

Position yourself as the go-to choice in your category.

Build an authority brand that wins bigger, better deals.

Align your website, messaging, and strategy for long-term growth.

Book an Accelerator Call
Submit your site for a Stress Test