From confusing to first-class
Brand Strategy
Audience Definition
Key Messaging
Value Proposition Clarity
Brand Positioning
UX and Visual Design
Website Development
Filtering System Design
CMS Training
Ongoing Support
This UK-based golf holiday provider sells premium travel experiences to some of the best courses on the planet.
Overview
Their trips are smooth, fully managed, and high-end – think white-glove logistics with none of the hassle. But their online presence didn’t reflect that. In fact, it was doing the opposite.
The site was broken. Clunky. Hard to use. It created more friction than excitement.
Worse still – it didn’t communicate what made them different. Or why they were worth the price.
The Problem
They were being perceived as too expensive.
Not because they were overpriced – but because their value wasn’t being communicated properly.
Clients didn’t realise just how much was included. Competitors seemed cheaper, but didn’t offer anywhere near the same level of service.
The website wasn’t helping. It was difficult to update, hard to navigate, and left users more confused than inspired.
For a business built on ease, luxury, and great service – that was a big disconnect.
Cause
The core issue? They didn’t fully recognise their own value.
There was so much they offered – concierge-level planning, global tours, seamless logistics – but they weren’t talking about any of it.
They weren’t sure who they were really speaking to. Their messaging was vague. Their positioning was off.
And their site? It looked like a bolt-on, not the core of a premium experience.
Impact
The result? Lost leads. Poor perception. Confused users. And a brand that didn’t match the level of service they actually delivered.
It also created internal pain. Updating tours was a nightmare. Their team had to work around the platform, rather than with it.
They were doing all the hard work behind the scenes – but online, it felt amateur. Which meant fewer enquiries and price-sensitive leads that weren’t the right fit.
Lost Opportunity
They were underselling themselves – massively.
They weren’t just missing leads. They were attracting the wrong ones. The kind who didn’t get what made this different. The kind who expected DIY prices for done-for-you service.
They could have been owning the premium space in their niche. But instead, they were getting dragged into comparison with cheaper, less capable competitors.
And every day that site stayed live? That gap grew wider.
Promise
We promised to help them define who they were really for – and build a brand experience that matched.
We started with a deep dive into their audience – the real kind of golfer who values ease, trust, and bucket-list experiences without the admin.
We helped them define what makes their trips valuable – not just the golf, but the peace of mind, the planning, the access, the way it just works.
We worked on messaging – how to talk about what they do in a way that resonates, builds trust, and justifies the price.
And then we rebuilt their site from the ground up – with a modern, simple interface, powerful filtering, and a back-end system that actually makes sense.
Their team can now add and manage tours easily, with full control and zero frustration.
The site doesn’t just look better – it works better. For users and for the business.
Outcomes & Results
Now, they’ve got a site that sells what they’re actually offering – not just golf holidays, but truly premium, all-inclusive experiences.
They’re attracting better-fit leads. People who get it. People who want to be looked after and are happy to pay for that peace of mind.
Internally, the team’s in a totally different place. They can manage everything without needing tech support. They’re trained, confident, and proud of the platform.
And most importantly – they finally have a brand that matches the experience.
High-end, smooth, and seriously easy to work with.
Breaking it down in numbers
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Carolyn Park
GTAT, Owner
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The industry may vary - but the core problem is always the same...
“We can’t explain what we do in a way that clicks.”
That’s what we fix.
Our 4C website framework
We follow a proven 4-step framework to help businesses go from confused and overlooked to clear and compelling. In just 21 days, we’ll help you distill what you do, who you do it for, and why it matters - then build the brand and website to match.
Whether you’re repositioning, scaling, or finally sorting the site you’ve been avoiding, we’ll help you create something that sells.
Clarify
We audit your positioning and message to uncover what’s not landing.
You’ll finally have clear answers to: What do we do? Who is it for? Why does it matter?
This is where we build the foundation for everything else.
Craft
We shape your message, narrative, and identity.
We build a strategic messaging framework and brand identity that reflects your expertise, connects with your market, and makes your business feel credible.
Convert
We design and build your website to do the selling for you.
Think of it as your digital pitch deck—only built to convert leads, build trust fast, and reflect who you are today (not who you were two years ago).
Continuously Optimise
We scale with you.
You’ll get ongoing support, optimisation, and updates as your business grows. Funnels, landing pages, A/B testing, messaging refresh—we’ll help you keep improving.