The time to party is now
Development
CMS Integration
Custom Animation
CRO
From underwhelming site to high-energy digital showcase
Madhen is one of the UK’s top live event bands—known for bold performances and big productions. But their old site wasn’t doing them justice. It lacked the punch, polish, and energy to match the experience of their shows. They needed a new digital home that reflected their brand and turned interest into bookings.
The Problem
They had the presence, but not the platform. The website was dated, hard to navigate, and didn’t reflect the electrifying nature of their performances—leading to drop-offs and missed inquiries.
What Was Causing It
A lack of strong visuals, poor mobile optimisation, and no clear inquiry flow. The site didn’t support how event planners make decisions—and didn’t showcase what made Madhen stand out.
Without a complete rethink, they risked losing bookings to lesser acts with better websites.
Breaking it down in numbers
Seconds Average Engagement Time
Worldwide Visitors
Increase of Traffic from Direct Sources
Development
CMS Integration
Custom Animation
CRO
What we did
Working alongside The Observatory, we ran Madhen through a refined 4C process:
Clarify – Defined the core purpose of the site: reflect the live energy and convert visitors into serious booking enquiries.
Craft – Delivered a bold, immersive visual design with high-impact imagery, video, and motion that captured the spirit of the show.
Convert – Built a responsive Webflow site with a fast, simple booking journey optimised for mobile and desktop use.
Continue – Integrated social feeds and provided flexible CMS tools so the site stays fresh and performance-ready.
The Results
- A bold, high-energy site that mirrors Madhen’s live experience
- Streamlined booking process that makes it easier for planners to enquire
- Stronger mobile experience for on-the-go event managers
- Ongoing engagement through integrated social and content tools
Madhen’s new site doesn’t just look good—it drives action, supports growth, and helps the band stay centre stage, online and off.
Ben Hickingbotham
Creative Director, The Observatory
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