The time to party is now

At a glance

Development

CMS Integration

Custom Animation

CRO

MadHen

From underwhelming site to high-energy digital showcase

Madhen is one of the UK’s top live event bands—known for bold performances and big productions. But their old site wasn’t doing them justice. It lacked the punch, polish, and energy to match the experience of their shows. They needed a new digital home that reflected their brand and turned interest into bookings.

The Problem

They had the presence, but not the platform. The website was dated, hard to navigate, and didn’t reflect the electrifying nature of their performances—leading to drop-offs and missed inquiries.

What Was Causing It

A lack of strong visuals, poor mobile optimisation, and no clear inquiry flow. The site didn’t support how event planners make decisions—and didn’t showcase what made Madhen stand out.

Without a complete rethink, they risked losing bookings to lesser acts with better websites.

Breaking it down in numbers

Seconds Average Engagement Time

Worldwide Visitors

Increase of Traffic from Direct Sources

At a glance

Development

CMS Integration

Custom Animation

CRO

What we did

Working alongside The Observatory, we ran Madhen through a refined 4C process:

Clarify – Defined the core purpose of the site: reflect the live energy and convert visitors into serious booking enquiries.

Craft – Delivered a bold, immersive visual design with high-impact imagery, video, and motion that captured the spirit of the show.

Convert – Built a responsive Webflow site with a fast, simple booking journey optimised for mobile and desktop use.

Continue – Integrated social feeds and provided flexible CMS tools so the site stays fresh and performance-ready.

The Results

A bold, high-energy site that mirrors Madhen’s live experience
Streamlined booking process that makes it easier for planners to enquire
Stronger mobile experience for on-the-go event managers
Ongoing engagement through integrated social and content tools

Madhen’s new site doesn’t just look good—it drives action, supports growth, and helps the band stay centre stage, online and off.

View the results

"Working with Tommy D is like having a wizard on our team. He takes the tangled mess of complex technical development and transforms it into seamless simplicity, allowing us to focus on the creative side of things. He's been our go-to guy for years, consistently delivering top-notch work with a smile. No task is too daunting for him; he handles every challenge with a can-do attitude that's nothing short of heroic. Tommy isn't just a developer—he's our secret weapon."