Unlocking growth potential
Brand Identity
Brand Messaging
UX and Visual Design
Website Development
From friction to flow
Paylolly had a solid product—but a website that wasn’t pulling its weight. It was slow to load, clunky on mobile, and didn’t reflect the ease or quality of their payment solution. They needed a digital experience that matched the speed and simplicity of their service.
The Problem
Visitors were bouncing before they ever saw the value. The site was slow, unresponsive, and hard to navigate—hurting both credibility and conversions.
What Was Causing It
Outdated design, poor optimisation, and no mobile-first approach. Paylolly’s platform wasn’t set up to guide users through the journey—from interest to sign-up—with any kind of clarity or efficiency.
Without fixing this, every visitor was a missed lead—and every bounce a lost sale.
Breaking it down in numbers
increase in conversions
increase in engagement rate
increase in visitors
Brand Identity
Brand Messaging
UX and Visual Design
Website Development
Promise
We ran Paylolly through our 4C process:
Clarify – Identified friction points and clarified what users needed most—speed, trust, and easy access to product info.
Craft – Refreshed the design with a clean, mobile-first aesthetic, built for clarity and performance.
Convert – Rebuilt the site on Webflow with faster load speeds, intuitive UX, and a focused lead-gen journey.
Continue – Delivered a scalable CMS setup and tools for ongoing optimisation and tracking.
The Results
- 32% uplift in conversion rate
- 41% increase in engagement rate
- 52% boost in traffic
- Faster load times and improved mobile experience
- A website that reflects the product’s reliability—and earns user trust
Paylolly’s new platform doesn’t just look better. It performs—turning more traffic into traction.
James Olver
Commercial Director, Paylolly
Start with the Client Acquisition Diagnostic
Before you redesign anything, find out what’s actually happening after someone lands on your site.
This diagnostic benchmarks whether clarity, structure, or compounding is the bottleneck—and shows you what to fix first so you stop guessing.
It identifies:
- whether your core offer is understood without a live explanation
- whether there’s a clear next step (or just “book a call”)
- what happens when a ready prospect lands on your site
- where interest stalls because the journey isn’t structured
- whether you can see what’s driving qualified leads → appointments
You’ll get a score and a breakdown showing what’s limiting qualified leads—and what to change next.
This isn’t a one-off project. It’s a system for how prospects move from interest to action.
Most websites are built to launch. This system is built to run.
The 4C Lead Flow Method defines how prospects discover you, understand the offer, take a first step, and commit.
Your Circle workspace is where we track what’s working, document decisions, and improve the system over time.