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At a glance

Brand Identity

Brand Messaging

UX and Visual Design

Website Development

Paylolly

Transforming Paylolly’s online Presence: How I improved their conversion rate and boosted their business

When Paylolly approached me, they:‍

  • Faced issues with slow site performance and limited device compatibility.
  • Experienced low conversion rates and high bounce rates.
  • Needed a robust and responsive website to enhance user experience and boost engagement.

The Problem:‍

  • Paylolly’s existing website was not optimised for speed or mobile devices.
  • The user experience was subpar, leading to decreased engagement and conversions.
  • They required a streamlined, efficient platform to increase visitor retention and conversion rates.

Website Optimisation:

I focused on enhancing the speed and performance of Paylolly’s site. This involved:‍

  • ‍Performance Enhancements: Implementing advanced caching, reducing server response times, and optimising images and scripts to ensure faster load times.‍
  • Responsive Design Refresh: Developing a mobile-first approach to ensure the website performs seamlessly across all devices.
  • Full Site Redesign: We designed and developed a new site to help solve the issues Paylolly was having with their existing site, all grounded in increasing conversions and speed.

User Experience (UX) Improvements:

I redesigned the site with user experience as the core focus:

  • ‍Intuitive Navigation: Simplifying the site structure and enhancing the user interface to make navigation more intuitive - clearly communicating their key value proposition to prospective clients.‍
  • Interactive Elements: Adding engaging and interactive elements to improve user engagement and interaction including a bespoke lead generation capture form.
View the results

Breaking it down in numbers

0
%

increase in conversions

0
%

increase in engagement rate

0
%

increase in visitors

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We approached Tom with the challenge of boosting our brand's visibility and increasing sign-ups, and he delivered beyond our expectations. Not only did he enhance our brand awareness through his strategic insights, but he also designed a stunning website that perfectly captures our essence."
James Olver

James Olver

Commercial Director, Paylolly

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Results like this aren't magic

I help businesses in crafting a more compelling narrative for their brand, revitalising it through strategic planning and innovative design approaches. Curious if your business can get results like this?

Book my 15-minute consultation call