Rendesco

Helping Rendesco break into the B2C heating market with a calculator that qualifies leads automatically.

Overview

Rendesco was doing well in B2B energy and heating solutions. They had strong relationships with business clients. Good track record. Solid reputation.

But they saw a bigger opportunity.

The B2C market was massive. Rising energy prices meant homeowners were looking for cheaper, greener solutions. Rendesco's electric heating system was perfect for them. Lower costs. Better for the environment. The exact solution people needed.

They just couldn't communicate it. Every attempt to speak to consumers fell flat. The B2B messaging didn't work. They needed a complete shift to break into this market.

The Problem

Rendesco was stuck using B2B language for a B2C audience.

Their messaging was built for business buyers. Logic. ROI. Long-term contracts. That works for companies. It doesn't work for homeowners. Consumers have shorter attention spans. Higher risk concerns. Different reasons to buy.

Every time they tried to reach B2C clients, the message didn't land. People bounced. They didn't engage. The value wasn't clear. The process wasn't simple.

They were leaving a massive market on the table because they couldn't say what they did in language consumers understood.

Cause

Three things were blocking their B2C entry:

Outdated brand. The visual identity and tone were built for business. Pro. Corporate. Safe. That doesn't work with homeowners looking to save money on heating bills.

Unclear website. The site explained the tech details. It didn't show the consumer benefit. No clear path. No simple process. Just info that required too much work to understand.

No real funnel. There was no system to capture interest, qualify leads, or move people to action. Just a contact form. That's not enough for B2C. People need instant answers and clear next steps.

Without these fixed, they couldn't crack the consumer market. The opportunity would stay out of reach.

Impact

The cost was real:

Wasted time and resources. Every B2C attempt fell flat. Marketing spend with no return. Hours spent on messaging that didn't convert. Resources burned trying to figure it out.

Lost leads. The few consumers who did find them bounced. The message was too complex. The process wasn't clear. They went to competitors who made it simple.

Longer sales cycles. When they did get consumer interest, closing deals took forever. Without clarity and trust, people hesitated. They shopped around. Many never came back.

Market share left on the table. While Rendesco struggled with B2C messaging, competitors were winning. Taking market share. Building consumer brands. Getting ahead.

Lost Opportunity

Here's what was at stake:

The B2C heating market in the UK is massive. Energy prices keep rising. Homeowners are looking for cheaper, greener options. Rendesco's solution was perfect. But if they couldn't say it clearly, they'd miss it all.

Without fixing this, Rendesco risked:

Staying B2B-only forever. The B2B market is good. But it's limited. Growth caps out. B2C is where scale happens. Missing this meant missing their biggest growth lever.

Watching competitors win. Other heating companies were already in B2C. Building brands. Taking market share. Every month Rendesco delayed was market share lost forever.

Never building a scalable system. B2B relies on relationships and long sales cycles. B2C can scale with systems. Lead gen that works while you sleep. But only if the messaging and funnel are right.

Missing the compounding effect. Consumer brands compound. Word of mouth. Reviews. Repeat business. Referrals. But you need volume first. Without B2C entry, none of that happens.

The opportunity was huge. The window was closing. They needed to move fast and get it right the first time.