Tap. Book. Ryde.
Web Design
Branding
Web Development
From zero to standout in a crowded market
Ryde was a brand-new ride-sharing startup with a big idea: put drivers first and shake up a space dominated by giants. But they had no name recognition, no brand, and no way to show what made them different. To make an impact, they needed to look and feel like a serious contender, fast. We partnered with Webreality to make this happen.
The Problem
They had the vision, but no presence. No brand. No messaging. No digital home. In a crowded, competitive market, they were invisible—and without a bold first impression, they’d stay that way.
What Was Causing It
They were starting from scratch: no identity, no strategy, no platform. Without a cohesive look, clear positioning, or functional website, Ryde couldn’t connect with drivers or riders, or carve out their unique place in the market.
Without a strong launch, they risked being dismissed as just another app. They needed a brand that people remembered, and trusted.
Breaking it down in numbers
Web Design
Branding
Web Development
What we did
We ran Ryde through our 4C process:
Clarify – Defined their mission, value props, and point of difference in a space full of clones. Built messaging that appealed to both drivers and riders.
Craft – Designed a bold, modern brand with a clear strapline, custom icon set, and strong visual identity across every touchpoint.
Convert – Built a fast, intuitive Webflow website that delivered a premium experience and showcased their benefits instantly.
Continue – Delivered supporting materials for app launch, future marketing, and in-app visual design.
The Results
- A full brand identity built from the ground up—ready for launch
- Messaging that clearly positioned Ryde as a driver-first alternative
- A polished, performance-ready Webflow site to attract and convert users
- A custom mobile app icon that helped Ryde stand out on iOS and Android
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