Tap. Book. Ryde.
Web Design
Branding
Web Development
Disrupt the market. Execute with excellence.
Overview
A collaboration with Webreality, Ryde came to us as a brand-new startup with a bold idea: disrupt the ride-sharing market with a fresh, modern, and driver-first approach. They had a concept but no brand, no marketing strategy, and no digital presence. They needed everything—from scratch.
The Problem
Ryde faced the classic startup challenge: how do you go from an idea to a compelling brand that turns heads, gains trust, and builds a user base?
Without a cohesive identity or strategy, they were invisible in a competitive industry filled with big players like Uber and Lyft.
Cause
The core issue was a blank slate — no brand to anchor their vision, no messaging to communicate their difference, and no digital home to showcase their offering. Without a unified brand strategy and a strong web presence, they couldn’t connect with either drivers or riders.
Impact
The lack of direction meant Ryde risked launching as just another startup in an oversaturated space. Without a standout brand and strategy, they’d struggle to attract the drivers and riders needed to scale. First impressions matter, and without solving this, they’d fail to make one.
Lost Opportunity
Every day without a cohesive brand or website meant missed connections with potential drivers and riders. More importantly, they were missing the chance to carve out a unique position in the market—a position that could make Ryde a true competitor rather than just an afterthought.
Promise
We promised Ryde a brand and digital presence that wouldn’t just launch their business but position them as a real contender.
Our plan:
- Branding: Develop a brand identity and strapline that instantly communicates their mission and passenger-first approach.
- Marketing Strategy: Map out a clear plan to attract drivers and riders through smart, focused messaging.
- Website Design & Development: Build a sleek, user-friendly site in Webflow that feels as premium as it performs.
- Icon Design: Create a visual language that adds polish and personality to their platform.
Outcomes & Results
The result was a fully-formed brand that hit the ground running:
- Brand Identity: A bold, modern logo and strapline that gave Ryde a clear and memorable personality.
- Marketing Strategy: Messaging that positioned Ryde as a true alternative for drivers and riders alike.
- Website: A fast, functional Webflow site that delivers on aesthetics and user experience.
- Custom App Icon: A custom app designed to represent the business on iOS & Android Apps.
Ryde launched with all the tools to stand out, and they've gone from strength-to-strength.
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