Website Development
Custom Integrations
From concept to collector-ready in weeks
Synthtopia was gearing up for their debut NFT drop, backed by a fast-growing, engaged community. The artwork was bold. The buzz was real. But their online presence wasn’t ready, and with launch day looming, they couldn’t afford to get it wrong.
The Problem
They had the momentum, but not the infrastructure. Their audience was ready to buy, but without a sleek, high-performance website, they risked losing attention and trust at the worst possible moment.
What Was Causing It
An ambitious timeline, a rapidly growing brand, and no live platform to match. The creative direction was locked in, but they needed a site that could bring it to life fast and flawlessly.
Without a strong launch experience, Synthtopia risked disappointing their early supporters and undermining the drop. First impressions matter, and in the NFT world, hype disappears quickly.
Breaking it down in numbers
million raised
hours to sell out
unique visitors
Website Development
Custom Integrations
Promise
We led Synthtopia through a rapid adaptation of our 4C process:
Clarify – Aligned closely with The Observatory’s creative team to understand the brand vision, goals, and community needs.
Craft – Designed an immersive, futuristic site that matched the ambition and aesthetic of the project.
Convert – Built a high-performance Webflow site optimised for launch traffic, with a seamless user journey from discovery to mint.
Continue – Provided launch-day support and handoff materials to ensure everything ran smoothly under pressure.
The Results
- A high-converting site that held up under intense launch-day traffic
- Seamless UX that guided thousands of visitors through the NFT drop effortlessly
- Brand consistency across every digital touchpoint, aligned with The Observatory’s strategy
- A successful launch that positioned Synthtopia as a serious creative force—not just another NFT project
Ben Hickingbotham
Creative Director, The Observatory
Start with the Client Acquisition Diagnostic
Before you redesign anything, find out what’s actually happening after someone lands on your site.
This diagnostic benchmarks whether clarity, structure, or compounding is the bottleneck—and shows you what to fix first so you stop guessing.
It identifies:
- whether your core offer is understood without a live explanation
- whether there’s a clear next step (or just “book a call”)
- what happens when a ready prospect lands on your site
- where interest stalls because the journey isn’t structured
- whether you can see what’s driving qualified leads → appointments
You’ll get a score and a breakdown showing what’s limiting qualified leads—and what to change next.
This isn’t a one-off project. It’s a system for how prospects move from interest to action.
Most websites are built to launch. This system is built to run.
The 4C Lead Flow Method defines how prospects discover you, understand the offer, take a first step, and commit.
Your Circle workspace is where we track what’s working, document decisions, and improve the system over time.