From startup to £10bn AuR
Brand Strategy
Brand Identity
Brand Messaging
UX and Visual Design
Website Development
Helping The Summit design the future of data analytics
The Summit was a high-level tech advisory firm with deep expertise and proven results. But their online presence didn’t reflect it. Their outdated, confusing website was actively undermining trust and costing them the kind of clients they were built to serve.
The Problem
They were leading with content, not credibility. The messaging didn’t land. The design felt dated. And the site lacked the structure and authority needed to win over time-poor, high-value decision-makers.
What Was Causing It
Unclear positioning, a clunky user journey, and no clear calls to action. Their site wasn’t guiding the right people to the right place, and it wasn’t converting. That meant lost leads, lowered perception, and missed revenue.
Without a change, The Summit risked losing ground to less capable competitors—just because those competitors looked sharper online. For a firm built on strategic thinking, that wasn’t good enough.
Breaking it down in numbers
increase in qualified leads
improvement in website conversion rate
increase in revenue from enterprise clients year-over-year
Brand Strategy
Brand Identity
Brand Messaging
UX and Visual Design
Website Development
What we did
We led The Summit through our 4C process:
Clarify – We reframed their positioning to communicate authority from the first click. Messaging focused on clarity, differentiation, and trust. No fluff—just strategic impact.
Craft – We redesigned the brand experience to reflect the calibre of their clients. Clean, confident, and unmistakably credible.
Convert – We rebuilt their website with a clear, conversion-focused structure. Streamlined navigation, strategic CTAs, and high-trust copy designed for time-poor decision-makers.
Continue – We partnered with their team post-launch to support ongoing content and insight delivery, turning the site into a long-term asset—not a one-off upgrade.
The Results
- £10bn+ in assets under management secured post-launch
- Stronger inbound leads from clients who “got it” instantly
- Increased engagement and time on site from the right people
- A digital presence that finally matches the firm’s authority and impact
Ben Symonds
Founder, The Summit
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