Welcome back, name
Treasure Time
We've completed the strategic foundations — demand tension map, messaging framework, and wireframes are all approved. The full suite of page designs is now ready for your review. Tom will share the Figma link shortly for you to review and provide consolidated feedback.
Once designs are approved, we move straight into the Webflow build.
Project Progress
Actions Required by you
Review and approve full design suite
The full suite of page designs is ready for your review. Tom will share the Figma link for you to review all pages — homepage, programme pages, about, and contact.
Please provide consolidated written feedback in one round. Once designs are approved, we move straight into the Webflow build.
Meetings
What we discussed
Business overview: Sophia is a play therapist by training offering relational wellbeing programmes to corporates, helping working parents manage parenting stress. 15+ years experience with children and parents, previously founded a children's charity. Corporate work is 1 year old but well-founded.
Two audiences:
- HR professionals who bring programmes into corporates (B2B)
- Individual parents joining cohorts independently (B2C)
Current offer structure:
- Core 8-week live parent programme (runs 4 times per year in corporates)
- DIY version available
- Creativity workshops for non-parent team members
- Research to identify gaps in leadership capabilities for managing people with caring responsibilities
What’s frustrating about today:
- No lead capture — the site can’t collect or nurture enquiries
- No thought leadership or blog capability
- No process for building a body of work to communicate a complex, nuanced offering
- No analytics or conversion visibility
Research: A corporate-relevant research study is completing in July 2026, measuring stress reduction and effectiveness improvements with real numerical data. This will be a significant conversion asset embedded into the site.
What success looks like in 12 months: A recognised name in workplace wellbeing, working on projects she wants to work on, with predictable inbound from both corporates and individual parents — rather than grinding through every client relationship from scratch.
What we agreed
Scope: Conversion Build engagement — multi-page Webflow site with demand tension map, offer matrix, value ladder, CMS infrastructure, lead capture, lead magnet PDF, email automation, and analytics setup.
Target go-live: Mid-to-end August 2026, ahead of the September cohort launch.
Audiences: Phase 1 focuses exclusively on the corporate HR audience. Individual parents to be addressed in a future phase.
Research data: July 2026 research completing inside a corporate environment will be embedded into the site as proof content — measurable stress reduction data and effectiveness improvements.
Success measure: 2 new corporate clients signed within 6 months of launch, new September cohort fully promoted via the site.
Platform: Webflow — chosen for SEO quality, AEO capability for AI search engines, and low maintenance overhead versus WordPress.
Next steps
Tom: Send proposal with three options (Foundation Build, Conversion Build, Full System Build)
Tom: Send engagement agreement once option confirmed
Tom: Send demand tension map form on project commencement
Sophia: Confirm preferred email platform (MailChimp or ConvertKit)
Sophia: Gather and share existing brand assets (logo, colour palette, imagery)
Sophia: Share July research data once complete — to be embedded as proof content pre-launch