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The Ultimate Homepage Blueprint. More conversions, more business, & more revenue

We studied 100 homepages & found what works (and what kills conversions). This guide gives you the exact homepage structure, trust signals, and copy formulas that turn visitors into paying customers.

What you’ll get:

  • The Perfect Homepage Headline Formula – The one H1 structure that guarantees instant clarity & higher conversions.
  • The 3-Second Clarity Test – The #1 reason visitors bounce (and how to fix it in minutes).
  • The 5 Trust Signals That Drive More Sales – If you’re missing even ONE of these, you’re losing customers.
  • The 5 Biggest Conversion Killers – Common homepage mistakes that SaaS brands keep making (and how to fix them).
  • The Ultimate Homepage Blueprint – The exact homepage structure used by Webflow, Stripe, and Notion to dominate their industries.
  • A Complete Wireframe Layout Guide – The best-performing SaaS homepage structure, broken down step by step.
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What our clients
are saying

"We had a great experience working with Tom Declat from Visionary Grid on our website for RH Construction. From the beginning, Tom really got what we were aiming for and turned our ideas into a clean, modern, and professional site that’s easy to use and looks great. He was easy to work with, quick to respond, and always happy to make changes or offer advice. The site works smoothly on both desktop and mobile, and the layout makes it easy for customers to find what they need. Tom’s attention to detail and commitment to getting everything just right really stood out. We’re very happy with the end result and wouldn’t hesitate to recommend him to anyone looking to build or revamp their website."

Rob Hearne

Owner, RH Construction

"As far as experts on the platform go for helping folks to create their offer, I don't know anybody who's able to simplify the process into its constituents and make it as easy to follow as possible as Tom is. So if you're looking for somebody who can not only help take what you do and boil it down to a solid offer, and then put a beautiful visual design to that and just help you to brand it visually, look no further. Tom's your guy."

Louis Butterfield

Founder, Video Heroes

"With Amberton focused on an exciting growth journey, it became apparent that we needed a website that reflected the quality we produce but also held the functionality to expand with the brand. Tom came highly recommended from a friend of the business, and it was easy to see why, as he skilfully navigated us through the branding process, understanding our target audience and with the eventual production of a polished site. Tom has been a pleasure to work with, showing great depth of knowledge around maximisation of client segment influence, coupled with a flair for design. We would have no hesitance in recommending Tom to anyone looking to re-work their brand or for those seeking a unique and impactful website."

Joshua Eyre

Managing Director, Amberton

“A huge thank you Tom for your excellent work in designing our new brand and website. From start to finish your professionalism, creativity and attention to detail were evident. You really took the time to understand our brand and our goals and it really shows in the final product. Look forward to working with you again in the future.”

Alex Jeffries

Commercial Director, Amberton

“We had an old website that really needed updating, and it felt like a massive job. But you made it easy. Right from the start, you were friendly, easy to talk to, and gave clear advice that actually made sense. The whole process was simple, straightforward, and delivered exactly as promised. Now we’ve got a smart, functional site that’s much easier for clients to use - and we’ve already seen more enquiries coming through just a few days after launch. I’d definitely recommend you. What felt like a big, overwhelming task ended up being smooth and stress-free thanks to your guidance.”

Carolyn Park

GTAT, Owner

"Before I worked with Tom at VisionaryGrid, I struggled to write website copy that clearly explained what I offer and encouraged people to take the next step. I knew this was important - it can make or break a business. I chose Tom because he genuinely cares about getting the best results. It's rare to find someone so dedicated. Working with Tom was easy and stress-free. He took the time to understand my business and guided me through the process without any hassle. In just a couple of weeks we transformed not only my website, but also rebuilt my offer completely and added in a sales ladder - that has honestly been a game changer, his approach is smart and relaxed. He knows his stuff and makes the whole process feel straightforward. If you've been putting off updating your website, talk to Tom. I can't recommend him enough!"

George Brown

Founder, ScaleCreative

"Dude that was so helpful wow! thank you so much. lots of actionable steps we'll be acting on"

Mahad Aamir

Founder, Jollyfish Studio

"Working with Tom was an absolute pleasure! He carefully listened to our brief and created a modern, functional website that perfectly meets our needs and complements our existing branding. Tom made the entire process easy and was highly responsive to our feedback and queries, ultimately achieving the ideal balance between aesthetics and functionality."

Emily Marie

Quantity Surveyor, Tillyard

"So grateful for your help; it's worth every cent! We are fortunate to have found you at the right time."

Hayley Birtles-Eades

Founder & Director, BeInc Agency

"I joined forces with Tom on a client website project and continue to work with him on an on-going basis. His approach to design, creativity and UI is truly refreshing. He’s a joy to work with, full to the brim with great ideas and an expert at creating memorable, digital experiences."

Marcus Verrell

Marketing Manager, Snap

"Working with Tommy D is like having a wizard on our team. He takes the tangled mess of complex technical development and transforms it into seamless simplicity, allowing us to focus on the creative side of things. He's been our go-to guy for years, consistently delivering top-notch work with a smile. No task is too daunting for him; he handles every challenge with a can-do attitude that's nothing short of heroic. Tommy isn't just a developer—he's our secret weapon."

Ben Hickingbotham

Creative Director, The Observatory

"He took my vision for the website and brought it to life! Tom has been an absolute superstar, and I highly recommend him to anyone looking for a new website!"

Hayley Routier

Founder, Dancing in Jersey

“Our new site has attracted more visitors and massively increased our engagement and conversions. Working with Tom was a game-changer for us; he's not just a consultant, but a pivotal partner in our ongoing success."

James Olver

Commercial Director, Paylolly

“Working with Tom has been an outstanding experience. From day 1, he quickly grasped our vision, understanding every brief and assignment exactly as envisioned. The quality of his work is spotless, the style and creativity applied in his work really shows in the end results”

Ben Symonds

Founder, The Summit

"Thank you Tom for a fabulous new website. I really appreciate how responsive, supportive and helpful you were, and I am delighted with the finished product!"

Penny Henderson

Founder, Active Chiropractic

"You're SO knowledgable (even more so than the actual Shopify employees!), and you had a fix for absolutely everything I raised with you! You also recognised my stress and urgency with the issues our site was experiencing and worked on the issues right away. I appreciate everything you’ve done for me, and I look forward to working with you in future."

Ruby Price

Founder, Dough

"Tom has done an amazing job on our new site. Super creative, quick and amazing service, couldn’t recommend enough if you’re looking for a web designer"

Lyndsey Soar

Business Manager, Amicus Limited

Our 4C website framework

We follow a proven 4-step framework to help businesses go from confused and overlooked to clear and compelling. In just 21 days, we’ll help you distill what you do, who you do it for, and why it matters - then build the brand and website to match.

Whether you’re repositioning, scaling, or finally sorting the site you’ve been avoiding, we’ll help you create something that sells.

Clarify

We audit your positioning and message to uncover what’s not landing.

You’ll finally have clear answers to: What do we do? Who is it for? Why does it matter?

This is where we build the foundation for everything else.

Craft

We shape your message, narrative, and identity.

We build a strategic messaging framework and brand identity that reflects your expertise, connects with your market, and makes your business feel credible.

Convert

We design and build your website to do the selling for you.

Think of it as your digital pitch deck—only built to convert leads, build trust fast, and reflect who you are today (not who you were two years ago).

Continuously Optimise

We scale with you.

You’ll get ongoing support, optimisation, and updates as your business grows. Funnels, landing pages, A/B testing, messaging refresh—we’ll help you keep improving.

Clarity Sprint

Fix your messaging so non-tech buyers instantly “get it”

Make your product easy to understand and trust.

Stop explaining—let your messaging sell for you.

Differentiate from competitors who are also pitching to the same audience.

Book a Sprint Call

Conversion Engine

Turn your website into a lead-generating asset

Build trust in seconds—so buyers feel confident committing.

Simplify the journey so sales cycles move faster.

Designed to generate leads, not just look good.

Book a Website Call

Market Leader Accelerator

Reposition & dominate their space for premium clients.

Position yourself as the go-to choice in your category.

Build an authority brand that wins bigger, better deals.

Align your website, messaging, and strategy for long-term growth.

Book an Accelerator Call
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