Insights
Buyer decision systems for service businesses
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How to Style Form Elements: Tips and Best Practices for Accessibility and Design
October 29, 2024
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Why Webflow is the best choice for your business (and why traditional development isn’t worth the time or cost)
October 24, 2024
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How Top Companies Use Their Websites to Drive Business Growth (And How You Can Too)
October 2, 2024
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Clarity makes you stand out more than noise ever will: Discover my top strategies for cutting through the crap and standing out.
September 19, 2024
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Optimise Website Content with the Inverted Pyramid: Tips for Engagement and SEO
July 26, 2024
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Start with the Client Acquisition Diagnostic
Before you redesign anything, find out what’s actually happening after someone lands on your site.
This diagnostic benchmarks whether clarity, structure, or compounding is the bottleneck—and shows you what to fix first so you stop guessing.
It identifies:
- whether your core offer is understood without a live explanation
- whether there’s a clear next step (or just “book a call”)
- what happens when a ready prospect lands on your site
- where interest stalls because the journey isn’t structured
- whether you can see what’s driving qualified leads → appointments
You’ll get a score and a breakdown showing what’s limiting qualified leads—and what to change next.