Buyer decision systems for service businesses

Before you redesign anything, find out what’s actually happening after someone lands on your site.

This diagnostic benchmarks whether clarity, structure, or compounding is the bottleneck—and shows you what to fix first so you stop guessing.

It identifies:

• whether your core offer is understood without a live explanation
• whether there’s a clear next step (or just “book a call”)
• what happens when a ready prospect lands on your site
• where interest stalls because the journey isn’t structured
• whether you can see what’s driving qualified leads → appointments

You’ll get a score and a breakdown showing what’s limiting qualified leads—and what to change next.