For B2B service founders whose site looks credible but does not convert
The Six-Section Homepage Framework
In a conversation you can explain what you do and have someone leaning in within two minutes. Your website takes longer and loses them before they get in touch.
A free homepage framework for founders who know their work is good but cannot get the page to say so.
Six things need to be on a converting B2B service homepage. They need to appear in a specific order. Each one answers a question the prospect is asking silently before they ask anything out loud. When those six things are present and correctly sequenced, the page does the same job the conversation does.
Most B2B service sites have three of them and they are in the wrong order.The Six-Section Homepage is a section-by-section framework, what goes in each section, what to leave out, and why the sequence matters.
Fill it in with your own content as you read. By the time you reach the end you have a homepage structure you can hand to a developer or use to rewrite the copy yourself.
What you get
- The six sections every converting B2B service homepage needs, in the order they need to appear.
- What belongs in each section and what to remove. Two sections that appear on almost every B2B service site add length without adding trust. This shows you which ones.
- The three questions every prospect is asking before they get in touch, and which section answers each one.
Who this is for
B2B service founders who have a site that looks reasonable, one they may have spent real money on, but that generates inconsistent enquiries or enquiries from the wrong type of firm.
The guarantee
Fill in the wireframe and send me your current homepage. I will tell you the single biggest change to make. One email back. Nothing attached to it.
From the people who've been through it























Before you commit to anything
Not sure where to start? The 4C Growth Diagnostic takes eight minutes.
Twenty questions. A scored breakdown across all four pillars, Clarify, Craft, Convert, Continue. You will finish with a clear view of which part of your business is holding the next stage back, a priority for where to focus first, and a free resource that addresses your specific gap directly.
There is no pitch at the end. If the output is useful, you have something to act on today. If it is not, you have lost eight minutes.
