For B2B service founders who are done guessing what is wrong

The Foundation Sprint

Five days. Your positioning, your homepage copy, and your build plan — delivered.

A fixed-scope engagement that diagnoses exactly where your business is losing ground, names what needs to change, and hands you four documents you can build from immediately.

Most founders at this stage know something is off. The website is not converting the way it should. The offer feels harder to explain than it should be. The message lands in conversation but not on the page. Enquiries are inconsistent. Clients are good but not always the right ones.

The usual options are not great. You could spend weeks attempting to fix the copy yourself and end up with something that is better but still not working. You could hire a generalist agency and spend three months in a process that begins with a strategy phase and ends with a website that looks considered but does not perform. You could keep putting it off while the cost compounds quietly.

The Foundation Sprint is a different kind of engagement. Five working days. Four named deliverables. A clear output you can use immediately or hand to a developer without another briefing session. No retainer required. No open-ended process. No paying for work that leads to more work before anything gets built.

The four deliverables from the Sprint are the brief for everything that gets built afterwards. The positioning document defines the audience and the message. The homepage copy gives the developer the words. The build plan tells you what to build and in what order. Whether the next step is a full website rebuild, a brand refresh, or a targeted conversion fix, it starts here.

How the five days run

Day one: You complete the pre-Sprint briefing form. Fifteen questions about your business, your clients, your current frustrations, and the outcomes you are trying to create. Takes around 30 minutes.
Day two: The positioning session. A 90-minute working call where the positioning document is built together. By the end of the call the document is drafted.
Day three: We write. The homepage copy first draft is completed against the positioning document. No input needed from you on this day.
Day four: You review. Two rounds of feedback on the copy and positioning. We revise.
Day five: Delivery. The final positioning document, the homepage copy, and the build plan are sent to you. The delivery call is booked to walk through the plan.

What makes this different from a strategy session

Strategy sessions produce slide decks and observations. The Foundation Sprint produces four documents you can build from.

Most consultants start with a discovery phase because it keeps the engagement open and the billing running. The Foundation Sprint is deliberately closed — fixed scope, fixed timeline, four named deliverables. You know exactly what you are buying before you pay.

If you decide to continue with VisionaryGrid after the Sprint, the £997 rolls over in full toward the Framework Engine or Flagship 4C. The Sprint is a real deliverable that happens to make the next step obvious, not a gateway product dressed up as a standalone service.

What you get

Deliverable 1 — The Demand Tension Report A written diagnosis of where your current presence is losing ground across all four pillars — Clarify, Craft, Convert, Continue. Specific gaps with specific costs attached. Not observations. A document that tells you exactly what is broken and why.
Deliverable 2 — The Positioning Document A signed, usable document that defines your audience, your offer, your market position, and the language your message needs to use. The kind of brief an experienced copywriter or developer could build from without a single additional conversation. Yours to keep whether you continue with us or not.
Deliverable 3 — Homepage Copy, First Draft A complete first draft of your homepage copy written against the positioning document. Section by section, headline to footer. Ready to use, adapt, or hand to a developer immediately.
Deliverable 4 — The Build Plan A prioritised list of exactly what to build, in what order, with indicative costs. Whether you continue with VisionaryGrid or take it elsewhere, you leave with a document that removes all ambiguity about what to do next.
Also included:A pre-Sprint briefing form that replaces the usual two-hour discovery call. A 45-minute positioning session where the document is built in real time. Two rounds of revisions on the copy and positioning. A Loom walkthrough of all four deliverables so you do not have to read cold. Full £997 credit toward the Framework Engine or Flagship 4C if you continue.
What comparable work costs elsewhere: A London positioning and copywriting engagement of equivalent scope: £3,500 to £7,000, delivered over four to six weeks, with no named deliverables guaranteed at the end.

Who this is for

B2B service founders whose pipeline is too dependent on their own activity and who want to build something that generates demand independently.

Works best for founders who already have some presence — even a modest one — and want to build the system around it rather than starting from nothing.

The guarantee

If you complete the Sprint and the positioning document does not give you a clearer picture of your business and what to build than anything you have produced yourself, the Sprint is free.

That offer stands because in five years of this work it has not been needed. The output is specific, the deliverables are named, and the document is built from your own words in a structure that works.

Only four per month

Four Foundation Sprint slots are available each month. This is a real limit — the Sprint requires five focused working days per client. Four slots is the maximum that allows the output to be what it should be.

Two slots remain for the current month.

Apply for a Foundation Sprint — £997

Four slots per month · Full £997 credit if you continue · Free if the output does not deliver

The average VisionaryGrid Sprint client has a positioning document and homepage draft in their hands by day five.

From the people who've been through it

“Working with Tom has been an outstanding experience. From day 1, he quickly grasped our vision, understanding every brief and assignment exactly as envisioned. The quality of his work is spotless, the style and creativity applied in his work really shows in the end results”

Ben Symonds

Founder, The Summit

“We had a great experience working with Tom Declat from Visionary Grid on our website for RH Construction. From the beginning, Tom really got what we were aiming for and turned our ideas into a clean, modern, and professional site that’s easy to use and looks great. He was easy to work with, quick to respond, and always happy to make changes or offer advice. The site works smoothly on both desktop and mobile, and the layout makes it easy for customers to find what they need. Tom’s attention to detail and commitment to getting everything just right really stood out. We’re very happy with the end result and wouldn’t hesitate to recommend him to anyone looking to build or revamp their website.”

Rob Hearne

Owner, RH Construction

“Tom has done an amazing job on our new site. Super creative, quick and amazing service, couldn’t recommend enough if you’re looking for a web designer”

Lyndsey Soar

Business Manager, Amicus Limited

“Working with Tom was an absolute pleasure! He carefully listened to our brief and created a modern, functional website that perfectly meets our needs and complements our existing branding. Tom made the entire process easy and was highly responsive to our feedback and queries, ultimately achieving the ideal balance between aesthetics and functionality.”

Emily Marie

Quantity Surveyor, Tillyard

“I joined forces with Tom on a client website project and continue to work with him on an on-going basis. His approach to design, creativity and UI is truly refreshing. He’s a joy to work with, full to the brim with great ideas and an expert at creating memorable, digital experiences.”

Marcus Verrell

Marketing Manager, Snap

“A huge thank you Tom for your excellent work in designing our new brand and website. From start to finish your professionalism, creativity and attention to detail were evident. You really took the time to understand our brand and our goals and it really shows in the final product. Look forward to working with you again in the future.”

Alex Jeffries

Commercial Director, Amberton

“You're SO knowledgable (even more so than the actual Shopify employees!), and you had a fix for absolutely everything I raised with you! You also recognised my stress and urgency with the issues our site was experiencing and worked on the issues right away. I appreciate everything you’ve done for me, and I look forward to working with you in future.”

Ruby Price

Founder, Dough

“Thank you Tom for a fabulous new website. I really appreciate how responsive, supportive and helpful you were, and I am delighted with the finished product!”

Penny Henderson

Founder, Active Chiropractic

“Dude that was so helpful wow! thank you so much. lots of actionable steps we'll be acting on”

Mahad Aamir

Founder, Jollyfish Studio

“As far as experts on the platform go for helping folks to create their offer, I don't know anybody who's able to simplify the process into its constituents and make it as easy to follow as possible as Tom is. So if you're looking for somebody who can not only help take what you do and boil it down to a solid offer, and then put a beautiful visual design to that and just help you to brand it visually, look no further. Tom's your guy.”

Louis Butterfield

Founder, Video Heroes

“Hands down the most useful conversation I’ve ever had in my career!”

Sean Cornell

Founder, Wonderment

“Our new site has attracted more visitors and massively increased our engagement and conversions. Working with Tom was a game-changer for us; he's not just a consultant, but a pivotal partner in our ongoing success.”

James Olver

Commercial Director, Paylolly

“We had an old website that really needed updating, and it felt like a massive job. But you made it easy. Right from the start, you were friendly, easy to talk to, and gave clear advice that actually made sense. The whole process was simple, straightforward, and delivered exactly as promised. Now we’ve got a smart, functional site that’s much easier for clients to use - and we’ve already seen more enquiries coming through just a few days after launch. I’d definitely recommend you. What felt like a big, overwhelming task ended up being smooth and stress-free thanks to your guidance.”

Carolyn Park

GTAT, Owner

“Before I worked with Tom at VisionaryGrid, I struggled to write website copy that clearly explained what I offer and encouraged people to take the next step. I knew this was important - it can make or break a business. I chose Tom because he genuinely cares about getting the best results. It's rare to find someone so dedicated. Working with Tom was easy and stress-free. He took the time to understand my business and guided me through the process without any hassle. In just a couple of weeks we transformed not only my website, but also rebuilt my offer completely and added in a sales ladder - that has honestly been a game changer, his approach is smart and relaxed. He knows his stuff and makes the whole process feel straightforward. If you've been putting off updating your website, talk to Tom. I can't recommend him enough!”

George Brown

Founder, ScaleCreative

“Our previous site didn't reflect our brand and was hurting conversion. We chose Tom because he quickly understood our market and made excellent suggestions for improvement. The process was collaborative and efficient with clear timelines, frequent check-ins, and fast turnarounds. He flagged challenges early and always came with solutions and from that, the impact has been nothing short of significant. Our new site is faster, clearer, and so much easier to manage. The calculator is driving more qualified enquiries and better customer conversations. His user-first approach, attention to detail, and strong UI/UX capability really impressed us. Overall, we found Tom proactive, outcome-focused, and a pleasure to work with. We'd absolutely recommend him and would happily work together again.”

Alastair Murray

CEO & Founder, Rendesco

“So grateful for your help; it's worth every cent! We are fortunate to have found you at the right time.”

Hayley Birtles-Eades

Founder & Director, BeInc Agency

“I was struggling to get a website live that felt truly ‘on brand.’ My message wasn’t coming across clearly or concisely, and I needed something that resonated with my audience from the first click. Tom got it straight away - he understood my brand, cared about helping me succeed, and guided me through the process effortlessly. All I had to do was provide input, and he turned it into a fresh, modern site with smooth animations and smart integrations. Making amends was easy, communication was clear, and he made what could have been a stressful process feel simple and exciting. What did I get? A clean, professional website that clearly articulates my message and is already driving clients straight to our CTA. Tom’s mix of professionalism, speed, attention to detail, and genuine care is super rare - if you want a website and brand that feels like you, is on point, works hard for your business, and gets results fast, I couldn’t recommend him enough.”

Ben Geleit

Founder, Cybernetic Coaching

“With Amberton focused on an exciting growth journey, it became apparent that we needed a website that reflected the quality we produce but also held the functionality to expand with the brand. Tom came highly recommended from a friend of the business, and it was easy to see why, as he skilfully navigated us through the branding process, understanding our target audience and with the eventual production of a polished site. Tom has been a pleasure to work with, showing great depth of knowledge around maximisation of client segment influence, coupled with a flair for design. We would have no hesitance in recommending Tom to anyone looking to re-work their brand or for those seeking a unique and impactful website.”

Joshua Eyre

Managing Director, Amberton

“He took my vision for the website and brought it to life! Tom has been an absolute superstar, and I highly recommend him to anyone looking for a new website!”

Hayley Routier

Founder, Dancing in Jersey

“I really like the frameworks. I think it's exactly where I want to be going and matches my two target markets. I'm really impressed with how it has taken shape - thanks very much!”

Rory Forest

Founder, FractionGC

“I love the new brand and website for the energy it brings! It is just such a leap from where we were and has stepped into where we have always been, and now shines for us. I'll never understand how you and Liam got to this from sparkly evening dresses, 4x4s and world domination! But that's why everyone should get a creative genius on board and frankly go no further than you and Liam. Could not recommend you guys highly enough, thank you!”

Dawn Coupe

Founder, Equinox Consulting Limited

“Working with Tommy D is like having a wizard on our team. He takes the tangled mess of complex technical development and transforms it into seamless simplicity, allowing us to focus on the creative side of things. He's been our go-to guy for years, consistently delivering top-notch work with a smile. No task is too daunting for him; he handles every challenge with a can-do attitude that's nothing short of heroic. Tommy isn't just a developer—he's our secret weapon.”

Ben Hickingbotham

Creative Director, The Observatory

“Working with Tom and Liam on the Align rebrand has been fantastic. We’re a team full of ideas (and changes!) but they handled everything with patience, clarity, and real care. From the start, they took the time to understand not just what we do, but who we are and how we want our brand to feel. Liam’s creative vision brought our new look to life, and Tom’s development work behind the scenes gave us a website that’s smooth and fully functional. They were communicative, collaborative, and felt like part of our team and we look forward to working with them further over the coming year. We’re thrilled with the end result – the site and branding now truly reflect who we are. Thank you, Tom and Liam, for helping us bring Align into its next chapter!”

Marie-Christine Dix

Founder, Align Agency

Before you commit to anything

Not sure where to start? The 4C Growth Diagnostic takes eight minutes.

Twenty questions. A scored breakdown across all four pillars, Clarify, Craft, Convert, Continue. You will finish with a clear view of which part of your business is holding the next stage back, a priority for where to focus first, and a free resource that addresses your specific gap directly.

There is no pitch at the end. If the output is useful, you have something to act on today. If it is not, you have lost eight minutes.

Take the 4C Growth Diagnostic