UEC

UEC has spent 24 years wiring Jersey's premium homes and businesses, but the business Daniel Matthews was building next, mechanical, solar, government contracts, didn't have a brand built to carry it yet. The identity that earned 24 years of recognition had never been asked to flex beyond one service line.

Clarify — setting the direction

Before any design work started, we ran a strategy session with Daniel to establish where UEC is heading over the next decade, not just the next year. We mapped what to keep in the existing identity, what to evolve, and what to leave behind, and reviewed the wider Jersey market to find where UEC could differentiate rather than blend in.

That session set the terms for everything that followed. The name stays. The reputation stays. But the visual identity has to earn the right to represent solar, mechanical, and government work alongside the core electrical business, without diluting the recognition built over 24 years on the road.

Craft — turning strategy into a visual system

The van wrap came first. It's UEC's biggest marketing asset, five Transit vans, seen across the island every day, so whatever we built had to work there before anywhere else. We refined the colour, type, and layout system while protecting the "tick" at the centre of the UEC logo, the one piece of the brand Daniel wasn't willing to lose.

This phase went through complex iterations to make sure we hit the nail on the head. Once the livery reached production partners, we worked through how the logo's angled letterforms sat differently on each side of the van, testing straight and slanted versions until both sides read cleanly. Small detail, but on a five-van fleet that's on the road daily, it mattered. We also built out visual guides, imagery treatment and pattern language, so the brand stays consistent as it extends into new service lines and new applications.

Convert — building the system

With the brand set, the focus moved to the website - a custom Webflow build designed to prove UEC can do the complex, high-value work it's known for. That means real project galleries, video walkthroughs, and pages built around outcomes rather than service lists, the way premium homeowners and public sector buyers actually evaluate a contractor before they call.

We ran a feature-to-benefit mapping exercise with Daniel's team to turn "what we do" into "what problem this solves for you," and used that to shape the sitemap, including a dedicated page for UK contractor and government work. The site is also being built to connect with UEC's existing job software, so incoming enquiries route straight into the systems Daniel's team already uses, rather than adding another disconnected inbox.

Continue — what's live and what's next

The brand is live. The new van livery is out on Jersey's roads and getting noticed. Daniel's reaction says as much as any metric could, he's already planning to bring uniforms and signage in line with the new look, which only happens when a brand refresh actually connects with the right people.

The brand asset pack is with Daniel's team, ready to roll out. The website is in build, on track to go live shortly, with the same strategic thinking behind the brand carried straight through to how UEC presents its work online.

Delivered: Brand identity refresh and system, van livery design (production-ready), brand asset pack, holding page with hosting, website design and development (Webflow, in progress)

Collaborators: Liam Nunn - Milk