How much does a website cost for a B2B professional services firm?
Key numbers
Foundation Sprint fee, credited against a full project (VisionaryGrid pricing, Oct 2026)
Framework build range for firms with settled positioning (VisionaryGrid pricing, Oct 2026)
Typical combined brand strategy and website investment for firms turning £650k–£5M
For a UK consultancy, law firm or investment manager, a strategy-led website typically costs £4,000 to £18,000 for a focused build, and £18,000 to £35,000 when brand strategy and a larger site are included. The price is driven by how much positioning work is needed, the number of page types, and integrations, not by the page count alone.
What drives the cost of a professional services website?
Three things move the number more than anything else. First, whether your positioning is settled. If we need to work out who the site is for and what the offer is before anyone writes a headline, that's strategy time, and it's the part that makes the site perform. Second, the number of distinct page types: a homepage, services pages, case studies, insights and team pages each need their own layout and content model. Third, integrations, such as a CRM, a booking tool, a diagnostic or a client portal.
What do the price bands look like at VisionaryGrid?
Foundation Sprint, £997. Five days. Your positioning, homepage copy and a build plan. If you go on to a full project, the fee is credited.
Framework, £4,000 to £18,000. A two to three week sprint for firms whose positioning is mostly clear. Message architecture, design and a Webflow build with a conversion path.
Flagship, £18,000 and up. Brand strategy, identity and a full site, run over four to six weeks or as a phased engagement, with a 90-day Continue phase after launch.
What ongoing costs should you budget for?
Hosting on Webflow is a site plan paid directly to Webflow. Beyond that, most firms want someone looking after the site each month: updates, analytics, fixes and new pages. Our Visionary Partnership covers that from £750 a month, including one new answer or landing page a month and AI search tracking.
Why do quotes for the same website vary so much?
Because they're quoting different jobs. A low quote usually assumes you'll supply the copy and the positioning, and covers design and build only. A higher quote should include the strategy and the words. When comparing, ask each agency who writes the copy, who decides the page structure, and what happens after launch.
How do you get an accurate number for your firm?
Send a short brief: what the firm does, who you want more of, what isn't working now, and your timeline. If you'd rather talk it through, the free 15-Minute Website Blueprint gives you a recorded budget steer and roadmap within three days.
FAQs
A strategy-led website for a UK consultancy typically costs £4,000 to £18,000 when positioning is already clear, and £18,000 to £35,000 when brand strategy is included. The biggest variable is how much strategic work is needed before design starts.
Cheaper quotes usually cover design and build only and assume you supply the copy, page structure and positioning. Ask every agency who writes the words, who decides the structure, and what support is included after launch.
Expect a hosting plan paid to the platform, plus monthly care if you want updates, analytics, fixes and new pages handled for you. VisionaryGrid's Visionary Partnership covers this from £750 a month.
If you can't say in one sentence who you serve and what changes for them, yes. A site built without that brief tends to look better but perform the same, and gets rebuilt within two years.
Request VisionaryGrid's free 15-Minute Website Blueprint. Tom Declat records a personalised video with budget guidance, a roadmap and an honest steer within three days.
Three ways of working with us.
Foundation Sprint
The diagnosis, done properly. We find the tension, name the gap, and price what it's costing you. You leave with a positioning document and a clear view of what to build. The right starting point for founders who want to understand the problem before committing to a solution.
Framework Engine
For firms that already know what needs to change. Messaging, website, lead system, the full surface, built to match what you've actually built over the years.
Flagship 4C System
Fourteen weeks across all four stages. Ninety days of post-launch compounding. Founder-led from the first call to the final iteration. We take two of these a year because that's the only way to do it properly. Both slots are currently open.
Before you commit to anything
Not sure where to start? The 4C Growth Diagnostic takes eight minutes.
Twenty questions. A scored breakdown across all four pillars, Clarify, Craft, Convert, Continue. You will finish with a clear view of which part of your business is holding the next stage back, a priority for where to focus first, and a free resource that addresses your specific gap directly.
There is no pitch at the end. If the output is useful, you have something to act on today. If it is not, you have lost eight minutes.