Align Health Agency
A health clinic with the right offer — hidden in plain sight.
Moving the membership from the bottom of the page to the centre of the business.
Align is a health clinic with a model that sets it apart — flexible memberships offering ongoing, personalised care rather than one-off treatments. Their services were good. Their clients were loyal. But the thing that made Align genuinely different — the membership — was buried. The website presented a long menu of treatments. Visitors saw a spa. They didn't see a health system. Single sessions were booked. Memberships weren't. The clinic stayed busy while the offer that would actually grow the business went largely unseen.
The work began by inverting the structure. Membership moved from the bottom of the page to the centre of the proposition. The brand was rebuilt around the idea of long-term care — what it looks like, what it delivers, and who it's genuinely for. A new visual identity, rewritten site, and a content and sales enablement system gave the team the tools to convert interest into commitment rather than one more booking.
Align now has a brand and a platform that points people toward the offer that grows the business.
Delivered: brand strategy, visual identity, messaging, website redesign, conversion strategy, copywriting, sales enablement assets, launch support.
Collaborators: Liam Nunn
Breaking it down in numbers
Sign-ups in 7 days
new users in the first quarter of launch
increase in direct search enquiries
“Working with Tom and Liam on the Align rebrand has been fantastic. We’re a team full of ideas (and changes!) but they handled everything with patience, clarity, and real care. From the start, they took the time to understand not just what we do, but who we are and how we want our brand to feel. Liam’s creative vision brought our new look to life, and Tom’s development work behind the scenes gave us a website that’s smooth and fully functional. They were communicative, collaborative, and felt like part of our team and we look forward to working with them further over the coming year. We’re thrilled with the end result – the site and branding now truly reflect who we are. Thank you, Tom and Liam, for helping us bring Align into its next chapter!”
Not sure where the tension is?
Take the diagnostic.
Ten questions. Eight minutes. A scored output across the four dimensions where demand tension hides. No pitch attached. If the map is useful, keep it.
If it isn't, you'll have lost eight minutes, and we'll both know.