Coyote
A band that fills rooms. A site that finally does too.
Bringing the energy of the live show into the browser — and turning attention into bookings.
Coyote is one of the UK's top party bands — high-energy shows, packed-out calendars, a reputation that precedes them in every room they play. Their old website didn't come close to capturing any of it. Static, hard to update, visually underwhelming in a category where the first impression is everything. With new creative direction established by The Observatory, they needed a digital platform that could hold the energy of the live experience and convert it into enquiries.
The work was about parity — making the site feel like the show. A flexible CMS gave the team the ability to keep pace with a constantly moving calendar. Custom animation and a media-first layout brought the performance quality into the browser. The booking journey was simplified so that an event planner arriving with intent could act on it immediately.
Organic search sessions increased 1,000% in the months following launch. Direct sessions grew by 2,000%. Coyote's digital presence now earns the same attention as their live one.
Delivered: website design and development, CMS integration, custom animation, conversion optimisation.
Breaking it down in numbers
Monthly Organic Search Sessions
increase in traffic
Monthly Direct Sessions
“Working with Tommy D is like having a wizard on our team. He takes the tangled mess of complex technical development and transforms it into seamless simplicity, allowing us to focus on the creative side of things. He's been our go-to guy for years, consistently delivering top-notch work with a smile. No task is too daunting for him; he handles every challenge with a can-do attitude that's nothing short of heroic. Tommy isn't just a developer—he's our secret weapon.”
Not sure where the tension is?
Take the diagnostic.
Ten questions. Eight minutes. A scored output across the four dimensions where demand tension hides. No pitch attached. If the map is useful, keep it.
If it isn't, you'll have lost eight minutes, and we'll both know.