The Summit
A tech advisory firm for enterprise leaders. A website working against them.
Rebuilding the trust a great firm had inadvertently asked its website to undermine.
The Summit is a technology advisory firm serving enterprise clients in data analytics. They had built a strong reputation among those who knew them — and a client base that spoke to the quality of the work. The problem was the website. For a firm that advises organisations on digital transformation, their own digital presence was working against them. Dense content, unclear positioning, a design that felt dated relative to the calibre of client they were built to serve. Leaders managing billions needed to trust them before picking up the phone. The website made that harder, not easier.
The work cleared the decks. Positioning was sharpened around the specific type of leader The Summit serves and the specific problem they solve. The site was rebuilt to lead with clarity — who they are, who they serve, what changes as a result — and to earn trust before asking for a conversation.
The Summit grew to £10bn assets under recommendation in the years following the rebrand.
Delivered: brand strategy, brand identity, messaging, UX and visual design, website development.
Breaking it down in numbers
increase in qualified leads
improvement in website conversion rate
increase in revenue from enterprise clients year-over-year
“Working with Tom has been an outstanding experience. From day 1, he quickly grasped our vision, understanding every brief and assignment exactly as envisioned. The quality of his work is spotless, the style and creativity applied in his work really shows in the end results”
Not sure where the tension is?
Take the diagnostic.
Ten questions. Eight minutes. A scored output across the four dimensions where demand tension hides. No pitch attached. If the map is useful, keep it.
If it isn't, you'll have lost eight minutes, and we'll both know.