Tutoring Heroes

Tutoring Heroes is an online tutoring school founded by Alan Hepworth. It teaches students across Jersey, Guernsey and a spread of towns in mainland England, including Aldershot, Andover, Basingstoke, Fleet, Hedge End, Totton and Waterlooville. It isn't a directory. Every tutor is part of the school.

Alan's old site ran on WordPress and had been added to over the years. He wanted a refreshed brand, and a new site that could turn parents searching for a tutor into booked free taster sessions, whether they found him through Google, an AI answer or his ads.

A new brand, a look that fits the business

As part of BLT, Liam led the brand refresh. He built a design system around a new brand font and a softer yellow-gold for calls to action, so the key buttons stand out without shouting and shaping the page templates and user journeys so the new brand worked on a real, content-heavy site as well as in the brand guidelines.

Pages built for people who arrive cold

Most of Alan's new visitors will find him through a search for something like "maths tutor in Aldershot". Many of them will never see the homepage.

So each location page had to do the homepage's job. We designed 18 location and subject pages across 9 locations and 3 subjects, each one a complete page that stands on its own. Every page runs in the same order: a local hero, live Google reviews, Tutoring Heroes' core approach, the team behind the tutor, a local testimonial, how tutor matching works, a call to action, local copy, FAQs and a final call to action.

Each section is a modular block, so Alan can add, remove or reorder them as he learns what works.

Pricing moved to a single membership scale, so parents see one clear picture instead of a different figure on each page.

Webflow, set up to grow

We built the site in Webflow with a CMS behind it for tutors, subjects, locations, landing pages and blog posts. New locations and subjects can be added without a developer.

Other pieces we built:

• A hero built around Alan's video, set to load only when someone presses play so the page stays quick
• Live Google reviews, plus testimonials that show on the pages where they're relevant
• Tutor profiles with a bio pop-up, so parents can get to know a tutor before booking

Search and AI visibility, carrying the old rankings across

Before launch we mapped 99 old URLs from the WordPress site to their new homes with 301 redirects, so the rankings and links Tutoring Heroes had already earned moved across with it. We added structured data (schema) across the static pages and CMS templates so search engines and AI tools can read who Tutoring Heroes is, where it teaches and what it offers.

We also tuned performance. The mobile Lighthouse score went from 77 to 90, and Best Practices from 58 to 100.

Knowing which leads come from where

Booking a free taster goes through Calendly to a thank-you page. We set up GA4 to record each booked taster as a key event and added Alan's Meta Pixel, so he can see which ads and which pages produce bookings.

What's live and what's next

The new site went live in October and leads from Alan's ads have been coming through since launch. The location pages, redirects and structured data are all in place, so organic search can build on them over the coming months.